Saturday, May 23, 2015
My book, Indiscretion, has been on Amazon’s Kindle Scout program for an entire week as of today. It’s been on and off the “Hot and Trending” list, which I guess is natural. This is measured by how many people read the sample and nominate my book during a thirty-day period. I’ve done some promotion, but there’s a fine line between promo and overkill. I try to be cognizant of where that line is. That said, self-promotion has never been an easy fit for me.
So what is Kindle Scout, you ask? This is from the Kindle Scout website:
“Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.”
Bloggers have debated the pros and cons of the program. From my point of view, the answer depends on where you are in the publishing world. I’ve self-published seven books with Amazon. The difference with Kindle Scout, besides the nice advance, unheard of for an indie writer, is the strength of Amazon’s marketing that I wouldn’t get otherwise.
No longer can writers just write. Due to the increased number of indie and hybrid writers and the plethora of free book promotions, we must now be creative to keep our books from falling into obscurity, in contrast to those days when I first started, way back in 2011. We now pay companies to advertise our free or specially priced promotions to their huge reader mailing lists, many times at high costs. The outlay is usually refunded by greater sales. We are social media experts, bloggers, promotional gurus, Pinterest pinners, LinkedIn joiners, Google+ members, and Twitter tweeters. We join groups to support each other and share writing tips and posts about the things we learn on our writing journey.
In order to submit to the program, Amazon Scout insists on a professional cover, editing, and formatting. If my book is chosen by reader nominations and the Amazon Scout Powers-That-Be, it will receive a complete edit.
I created the cover for Indiscretion, but after 25 years as an illustrator, and eight book covers under my belt (one for my alter ego), I have no problem immodestly calling my covers professionally designed. I would have to meet the same criteria if I decided to self-publish, so I’m used to the parameters established by Kindle Scout. From what I’ve tracked, most of the books chosen in the first few groups are doing well.
I tried something new with Indiscretion. I incorporated an actual crime, Boston’s 1990 Isabella Stewart Gardner Museum heist, with a fictional story. SO, unwilling to miss an opportunity, here’s my pitch for Indiscretion in 500 characters or less:
“Separated from her controlling husband, romance author Zoe Swan meets a charismatic art history professor on the beach and begins a torrid affair. But who is he really? By the time Zoe finds out, she’s on the run with her husband, his jewel thief brother, and a priceless painting stolen from the Isabella Stewart Gardner Museum. With the FBI and the murderer in pursuit, the trio heads to Boston. The only way to prove their innocence is to make a deal with the very people who want them dead.”
There’s a sample on the site. If you like what you read and would like to read more (if my book is picked, everyone who nominated it receives an electronic copy), consider clicking “Nominate me.” Sorry for the blatant self-promotion.
Here’s the link.
Thank you kindly if you do.
Polly Iyer is the author of seven novels: standalones Hooked, InSight, Murder Déjà Vu, Threads, and three books in the Diana Racine Psychic Suspense series, Mind Games, Goddess of the Moon, and Backlash. A Massachusetts native, she makes her home in the beautiful Piedmont region of South Carolina. You can visit her website for more on Polly and connect with her onFacebook and Twitter.
Thursday, May 21, 2015
Kris Bock has lived in 10 states and one foreign country – Saudi Arabia, where she spent five idyllic years in an American camp as a child. She now lives in New Mexico with her husband and two ferrets. Kris enjoys hiking, rock climbing, good food, and of course books.
I discovered something while coordinating writing conferences: Even published authors often do not know how to write a good bio. This should be the easiest thing in the world – if we can write at all, surely we can write about ourselves. And yet, whether through modesty, carelessness or overwriting, many author bios fail. The bio above contains specific details, some of which may even be interesting, but it doesn’t do its job.
What is the job? To sell yourself and your books. Keep that focus in mind and the rest will follow.
Content: List your books. You’d be surprised at how many authors skip this part. This is your chance to advertise! If you have lots of books, stick to the three or four that are most popular and currently in print, or series titles/first books in a series. You can also consider which books are of most interest to that audience, or which you most want to promote. For example, I write fiction and nonfiction, for children and adults. When targeting adult mystery or romance readers, I won't usually mention the children's books. For a children's book bio, I won't list the nonfiction titles, since I don't get royalties for those. However, if I were writing a bio for a workshop on children's nonfiction, I'd focus more on the nonfiction titles.
People are more likely to look for your book if they know it fits a genre they like. Titles aren’t always clear by themselves. Death in Russia could be a mystery, biography, history, historical fiction, or political analysis. Specify the genre.
List awards, but don’t get carried away. If each book has four or five minor awards mentioned, the reader bogs down in dull details. List the most prestigious, or combine them – “Ms. Inkslinger’s books have received 11 Readers’ Choice Awards from various states.”
Relevancy: In general, stick to writing-related information. If someone is considering buying your book or coming to hear you speak, they want to know your success as a writer or speaker. They’re probably not interested in the names of your pets. And since most children write or tell stories, the fact that you’ve been writing since age 7 isn’t terribly impressive.
If you do include personal data, put your professional information first. Don’t start with your hobbies or childhood, unless it directly relates to your book. (For example, you’re a nurse and you wrote a hospital drama.) This is also not the place to thank your parents or spouse for their support. Save that for your book dedications.
It's fine to include a few fun facts that make you seem like an interesting person. That might even be preferable in some cases. But if you're going to include personal info, try to think of unusual, fascinating, and/or funny items. The fact that you have a cat is not, in itself, particularly interesting. If you can make a funny comment about how your cat inspires or interferes with your writing, that gives you (and your pet) more personality. Best case scenario, tie the tidbit to your work. For example, if you write humorous cozy mysteries about cooking, a lighthearted comment about your cooking or eating habits is appropriate.
Style: Focus on the information. Humor and lively writing are fine, but don’t get so wrapped up in sounding “literary” that important facts get buried or forgotten. Think of the action you want the reader to take. What will convince them to do that?
If you’re releasing your own PR, you can be as zany as you feel fits your author persona. However, if you write dark thrillers, a humorous bio may not be best. If possible, try to catch a bit of the flavor of your writing style.
If your bio will be one of many in a conference brochure, the designer probably wants some consistency of style. A touch of formality may be appropriate, since you’re trying to portray yourself as a professional. Pretend you’re someone else writing about you. Write in the third person. “Bard Wordsmith is an award-winning author….”
You may need different bios for different uses – playful on a book flap; professional for a newspaper article; focused on your teaching experience for a conference catalog; praising your writing success for a book signing.
Length: Unless you’re asked for a certain length of bio, keep it short and to the point. An editor may shorten your writing to save space, so put the most important information in the first sentence. This may include the topic of your presentation and/or the name of one book (the most recent, the most popular, or the one you’ll be presenting).
If your bio will stand alone, on an individual brochure or press release, you might use 100-200 words. If your bio will appear along with others, 50-100 words is usually plenty. Any more and some people will skip ahead. (You’ll also annoy the person designing the material, who may make arbitrary cuts). Include your website for people who want more information.
To get started, make a list of the facts that you want to share – the items that are most impressive and relevant to your career, the things that will convince someone to take the action you want them to take. Then write a simple, straightforward paragraph that includes those facts. After that, you can play with style and perhaps add a few personal notes. But as in all good writing, communication comes first.
Kris Bock writes novels of suspense and romance involving outdoor adventures and Southwestern landscapes. The Mad Monk’s Treasure follows the hunt for a long-lost treasure in the New Mexico desert. In Counterfeits, stolen Rembrandt paintings bring danger to a small New Mexico town. What We Found is a mystery with strong romantic elements about a young woman who finds a murder victim in the woods. Read excerpts at www.krisbock.com or visit her Amazon page.