tag:blogger.com,1999:blog-3032393211172642487.post2940207380346747348..comments2023-07-07T04:39:41.557-07:00Comments on Murder Must Advertise: When Well-planned Marketing Strategies FailJeffrey Markshttp://www.blogger.com/profile/08422459407138331707noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3032393211172642487.post-38999997490679053552011-09-12T11:21:41.186-07:002011-09-12T11:21:41.186-07:00Your comments about libraries reminded me of the &...Your comments about libraries reminded me of the "library tour" I took last summer when two of my regional books came out. I set up presentations in every county library in four counties. These were small towns which in most cases had no book stores. The smaller the town the more people showed up and bought books. In these cases I gave the librarian a special price to purchase the two books and put them in the library. All of them bought. It was a great experience and resulted in the sale of about 550 books and they were larger books, not paperbacks.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3032393211172642487.post-9996833427882299872011-09-07T13:15:16.487-07:002011-09-07T13:15:16.487-07:00Bob, I have been a marketing director for most of ...Bob, I have been a marketing director for most of my life (I am now the General Manager of Crime Writers of Canada). But whenever my CEO would question me about my advertising budget, I would say, "We know half of what we do doesn't work. The trouble is, we don't know *which* half!"<br />It seems to me you have done us all a good turn by this post.Melodie Campbellhttps://www.blogger.com/profile/07870938103759179132noreply@blogger.comtag:blogger.com,1999:blog-3032393211172642487.post-25740979829248902322011-09-05T15:01:59.687-07:002011-09-05T15:01:59.687-07:00Bob, this is a great post! I feel your every las...Bob, this is a great post! I feel your every last frustration. When I wrote my first mystery, Grave Passage, which is about a detective who solves crimes on cruise ships, I figured I had a built-in market. Every last cruise ship is decked out with passengers reading mysteries by the pool, and every last cruise ship has a library and a store. I was certain they'd jump at the opportunity to fill their shelves with Grave Passage. I was wrong. Looking back, I think it might be the onboard murders that soured them on the book.<br /><br />William Doonan<br />www.williamdoonan.comAnonymousnoreply@blogger.com